


T
H E B O O K :
Today, managers and leaders of organizations, in both the private
sector and civil society, are being challenged as never before to find
ways to play a proactive role in addressing the concerns of sustainable
development. But they are often overwhelmed by a bombardment of
conflicting messages from the media, shareholders, customers,
employees, and NGOs. The Sustainable Enterprise Fieldbook helps
managers deal with this confusion. It teaches them how to strike a
better balance, moving from an “either/or” mind-set to one that
holistically embraces social, environmental and economic issues
simultaneously. It addresses the “what” (“what is a sustainable
strategy for a company or organization?”) as well as the “how”
(“how do we go about building a sustainable enterprise?”).
The Sustainable Enterprise Fieldbook has been put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia. Its aim is to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people’s commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term.
Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day-to-day realities of running a business. Managers are coached, facilitated, and guided to enable them to create a better balance between the short and long term, to help them to become change agents in their organizations and to provide answers to the question “How do I make a difference?” Some of the areas covered are leadership, strategy, managing change, employee engagement, metrics and measurement, networks, and globalization.
Readers of The Sustainable Enterprise Fieldbook will find access to the innovative “Living Fieldbook”, which is an online community support service providing ongoing updated assistance in building a sustainable enterprise.
The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader.
Environmental and social issues have historically been of peripheral concern to business. At best, companies have felt compelled to “give back” to society in the form of philanthropy or other good deeds directed at the natural environment or the community. Today global companies stand at a crossroads—facing terrorism, environmental destruction, and antiglobalization backlash—while searching for new sources of profitable growth.
So rather than treating social and environmental issues as expensive luxuries, many companies are now fusing social mission with competitive strategy. This Webcast explores the integration of sustainable development and environmentalism in business strategy and illustrates how such practices can increase shareholder value and competitive position.
Join us to discover business practices that are more inclusive, more welcome, and far more successful—for both companies and communities, worldwide. For example, you’ll hear about:
Stuart Hart, Ph.D., is one of the world’s top authorities on the implications of sustainable development and environmentalism on business. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as senior research fellow at both the Davidson Institute (University of Michigan) and Tilburg University in the Netherlands.
Mr. Hart is author of the best-selling book Capitalism at the Crossroads and wrote the seminal article Beyond Greening: Strategies for a Sustainable World, which won the McKinsey Award for Best Article in Harvard Business Review.
Jeana Wirtenberg, Ph.D., is president of Jeana Wirtenberg & Associates, LLC, a consulting firm specializing in building sustainable enterprises through leadership, culture change, collaboration and learning. She is co-founder and Director, External Relations and Services, of the Institute for Sustainable Enterprise (ISE) at Fairleigh Dickinson University, focused on bringing people together to learn how to develop and lead thriving, sustainable enterprises that are “in and for the world.”
Working with CEO's, Presidents and VP's of Fortune 500 companies, Jeana has helped organizations reach the highest levels of performance excellence by aligning their vision and values with business strategy. She is lead author on several recent articles on sustainable enterprise, the future of organization development and she is also one of the lead authors on AMA’s report: “Creating a Sustainable Future: A Global Study of Current Trends and Possibilities 2007-2017.”
Attending this Webcast is complimentary, but you must register online or by calling 1-800-262-9699.Date of Event: Wednesday, March 12,
2008
Time: 12 p.m.–1:00 p.m. Eastern
Fee: Complimentary
Meeting Number: 17190 - 00001
Immediate Release
Contact: Jeana Wirtenberg

Coalition for the Permanent Protection of Kelda Lands
Across Connecticut open space lands are threatened. Nowhere more so than in western Connecticut where up to 10,000 acres of watershed and open space land has been put at risk of sale and development by the takeover of Aquarion/Bridgeport Hydraulic by the British firm, Kelda.
The lands owned by Bridgeport Hydraulic are some of the largest uninterrupted forests in the region. They provide essential wildlife habitat and add to the state's rural character. Development of these lands would increase suburban sprawl, traffic congestion, and air pollution, adversely affecting quality of life. Permanent preservation of these lands is vital.
We call upon Kelda to step forward as a good citizen and voluntarily do the right thing: donate permanent conservation easements on these critical open space lands. This makes great business sense as Kelda would reap considerable federal and some state tax benefits. According to an expert analysis, Kelda's bottom line would benefit as much from gifting permanent conservation easements as it would from selling all of its Class II and III land.
In the absence of such a step, we call on our elected leaders to enable the creation of a regional water authority (RWA) with a directive to permanently preserve all BHC open space lands. The first step in formation of such a representative, locally-owned RWA would be to conduct a feasiblity study to ensure that the RWA would stabilize water rates, help communities stem the rising costs of municipal services and preserve real estate values, all at little or no cost to taxpayers.
We are pleased to join in coalition with other citizens, elected
officials,
legislators and groups to protect these critical open space lands.
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Signature
Title
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Printed
Name
Organization or Individual
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Date
Phone
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Fax
E-mail
Print out this form, sign it completely
and then send it by "snail mail" to:
Connecticut Fund for the
Environment
1032 Chapel Street,
3rdfloor
* New Haven, Connecticut 06510 * 203-787-0646 * Fax 203-787-0246
For information contact: www.cfenv.org
32 Grand Street *
Hartford,
Connecticut 06106 * 860-524-1639 is our address at the Capitol
Original sign-up printed on recycled paper
- Kelda land paid for in bonding...click HERE for link to Westport NEWS story...quoting Moderator and First Selectman Woody Bliss!
- World Wide Water grab? Alarming news from WTO meeting in Qatar: http://www.commondreams.org/views01/1130-03.htm
- Special Session of the Legislature came to agreement...click HERE for more.
- LWVCT IS AMONG MANY ORGANIZATIONS AND INDIVIDUALS WHO SUPPORTED THE COALITION TO SAVE UTILITY (H2O IN 2001) COMPANY LANDS...
- Here is the "model" for this new challenge and pledge--change some words and a new coalition will form to save more utility lands!
Click HERE for last "long session" Coalition critical testimony! Thanks to all who have worked to "save the land."